New Stella Artois cinematic promo: Jacques d'Azur

Here's another great campaign by Mother London, for Stella Artois.

Continuing on the success of last year's branded short films, and always keeping the "cinematic" feel to their ads, they came up with this clever and stylish promotion, searching for the heir to "Jacques d'Azur", legendary King of Cannes, who died recently and won't be attending the Cannes Film Festival.

You can win his weekend at Cannes and all his privileges, if you prove you're his hair through a facebook connected film at StellaArtois.com



There are many more videos to be found on YouTube and you can also follow the action at Jacques d'Azur's Facebook page.

Lovely stuff!